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You've probably heard plenty about how important search engine rankings are in promoting your online business. You probably know all about how tough it is to get top rankings-especially on competitive keywords-and how getting your website ranked high on search engines is a job best left to professionals. However, there are a few things you can do yourself-even with no technical knowledge-to improve your rankings. Here are five simple things anyone can do to get more traffic for their website-no matter your technological expertise. Post on a few forums. That's right-go to a few forums, post some thoughtful responses and offer some advice about your industry, and put your link at the bottom of your signature. That's the most important part. Simply put, high rankings are a popularity contest. Search engines are looking for the best sites for every keyword search-and they automatically assume that most people have figured out what those sites are already. They look for sites with lots of links from other sites-and sites with a fair amount of traffic already. The more your links are out in other websites, the better placed your website will be. Write some articles. The article is a powerful tool in generating search engine traffic. Why? Because search engines care about content. The more content you have on your site, the more search-engine-friendly it will be. Your content should be keyword targeted. This means you should give some thought to what keywords people might type in when looking for your site, and then write an article based on that keyword. Your articles should be informational in tone; they should try to solve a common problem or offer some valuable advice. They shouldn't have more than a 2% keyword content; any more than 2% and the keywords are too noticeable to readers. More than 4% is "stuffing" and is penalized by search engines. They should be well-written and the keywords should be practically invisible. The more people find your content useful, the more they'll link to your site. Submit your articles to online venues. There are quite a few article directories that will allow you to submit your articles-with a link back to your site at the end, of course. This works the same way the forum technique does-by establishing you as an expert and getting your link in front of potential customers. The more sites link to you, and the more traffic your site has, the better your search engine rankings. Submit your URL to web directories. Web directories can help give you good one way links into your website. Some of the better ones charge fees but you will still find some free ones worth submitting to. Start off with DMOZ, Yahoo, Skaffe and BOTW. Make sure your title tags are descriptive. The "title" of your website is the blue link that appears when someone does a search for your site. In coding terms, it's the text that goes between the <title> and the </title> tags. Your title should not be something like "my home page." Nobody will want to click on that-and it has no relevant keywords. A strong title has some descriptions, and includes a keyword. For example, if you're a doctor with your own practice, you could use "Joseph Brown, MD: Experienced Family Practice Doctor Serving the Baltimore Area." This gives you a key phrase-family practice or family practice doctor-and also a location, so people searching for you will know that you're in their area. Improving your search engine rankings isn't quick and easy-but
there are a few things you can do to help that won't take too much
time or money. Follow these simple tips, and be patient for the
results-good SEO always takes
time.
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