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There are many things you can do to promote your website address online. But online promotion isn't the only way to get your name out there. More traditional advertising channels can also serve your purposes in promoting a new website address. Follow these eight tips for generating some offline buzz about your site. Write a press release. Announce the grand opening of your website to all the major news channels, offline as well as on. Make sure you emphasize what makes your website different from the websites of other companies in your industry-a special online service you offer, for example. Newspaper editors are looking for newsworthy stories, so know your unique selling proposition-and make sure they know why your website is important to their readers. This will give you a much bigger chance of generating media attention. Include it in all your official stationery. Your business cards, your letterhead, your envelopes-everything that has your business address should also include your website address. That way, any time you interact with the public-sending an invoice, exchanging business cards, sending sales letters-you'll be putting your website address in front of them. Feature it in your offline publications. Announce the opening of your website in your hardcopy newsletter-as the big front-page feature. Let all your readers know that they can find valuable information about your company online. If it's appropriate for your industry, include informational articles, interactive features, promotional giveaways for the first 100 people who sign on to your e-newsletter, or some other reason for hardcopy newsletter readers to get on the site. Give it away. Print your website address on giveaway promotional items like magnets, pens, caps, and T-shirts. You can also do holiday-specific giveaways, including Christmas tree ornaments, cookie-shaped ornaments, and the like. Place these in your lobby, give them away at events, or include them with customer orders. Go to a trade show/ Exhibition. These shows are a great way to network and get your website address in the hands of hundreds of hot leads. Include it on all your company literature, hang a big sign with your website address printed on it in your booth, and print it on all your company giveaways. Every time you exchange business cards, give a prospect a brochure, give away a T-shirt or a pen, or catch the eye of a passerby, they'll notice your company's website address. Include it in your voice mail message. Your company's voice mail message should include your website address. Tell callers that your business is open 24/7 online, and that they can place orders, make reservations, send you an email-whatever they might be calling you for-with one quick visit. Chances are, most of them will go to your site if they can't reach you, and be glad you're so easily accessible. Paint it on your car. If you have a company car with your business name or logo on it already, why not include the website address? Hundreds-maybe even thousands-of people see your car whenever you take it for a drive, so why not put your website address in front of them? Make sure the design is stylish and eye-catching, and most importantly, easy to read-even from a distance. Feature it in your print ads. If you're running print ads in magazines or newspapers, don't bury your website address in a big block of fine print. Make it stand out-in big, noticeable letters or in a different color from the surrounding text. SEO and Internet marketing aren't everything. You're not getting all the attention you deserve if you're not marketing your site offline as well. These eight ideas should get you started in getting your website address recognized offline-and bringing in plenty of traffic to your site.
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