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A True Entrepreneur, Right From the Beginning
Aaron Wall was always smarter than average. In grade school, when he played math games with his class, he won so often that his classmates started to boo him when he won and cheer when he lost. He took college entry exams in the 5th grade, and outscored the average high-school senior. But he'd be the first to tell you his spelling was lousy. During his childhood, Aaron raked yards and shoveled snow to make pocket money. While most kids would simply do the chore and pocket the change, however, Aaron was thinking about how to maximize his profit-even at an early age. He quickly learned the most efficient way to run his route, whether on bike or on foot; the optimum times to collect payment; and the best order in which to deliver newspapers. Baseball cards, Aaron's childhood passion, became his business as a teenager. By the age of sixteen, he sold cards at baseball card shows-and picked up a lot about marketing. He learned about market demand, pricing, premium pricing, trend prediction, and much more. He found he had a natural talent for business. Aaron joined the military right after graduating from high school. He found himself assigned to a special-ops, fast-attack nuclear submarine, operating the core reactor. Military life didn't agree with him, however-and in 2002, after being discharged from the Navy, he started an online blog to publish rants against the military. However, that blog was hardly a fast track to success. Aaron was depressed, broke, and unemployed. He got a job as a middle manager at a corporation, but his money troubles weren't over. He continued to have bad luck with finances, and he got in a car accident, his company made a mistake in his paycheck, and he got a bill for overpayment with his military pay in the space of three days. Despite this, however, he refused help from friends and family, and never filed for unemployment. While he was working as a middle manager, Aaron continued to learn about the web-an interest sparked by his military-rant website. After eight months, he quit his job. He was a career counselor's nightmare-no savings, thousands of dollars in debt, and an income of about $100 a month from his website. However, within a short amount of time he tripled that income-and within a year after quitting his job, he was making over $10,000 a month. Aaron is now one of the web's top search-engine optimizers. He has helped hundreds of companies get top rankings with search engines, and his updated SEO Book is a treasure-trove of great information about the web. Despite-or perhaps because of-his success, Aaron concentrates more on helping others than on making sales. His clients find him witty and down-to-earth, and they love that he doesn't make sales pitches. Aaron believes that to get what you really want, you first have
to experience what you don't want. Despite his natural intelligence
and instinctual understanding of business, life has hardly been
a walk in the park for Aaron-but he'd probably say that's one of
his strengths. Useful website
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