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Andrew Goodman: Adwords Master
Andrew Goodman almost got his Ph.D in political science. In 1999, as he was finishing his Ph.D and working as a university lecturer and researcher to cover expenses, he started a website that began as something of a discussion blog on web portals. In the meantime, he was working as a researcher on a hardcopy directory of website addresses-something like a phone book for the web. The directory and the website were two opposite forms of publishing-one archaic before it was published, the other constantly changing to reflect evolving conditions on the web. It was clear which one had a future and which didn't. The website evolved into Traffick.com, and it went on to receive awards from Yahoo! and BBC Online and recognition from readers worldwide. Andrew's often-controversial headlines included "Paid Search is Here to Stay" and "Why the Open Directory Isn't Open." The site stimulated discussion on the web about search marketing and search engine issues that weren't being brought up elsewhere. Even after leaving academia one chapter short of a completed dissertation, Andrew continued to look at the web through a political lens. He started a search marketing consulting company called Page Zero Media. Andrew explains that the name derives from the monopolies portal companies hold over business operations-to get your company ranked in the first spot (or Page One), you have to pass through these big monopolies (or "Page Zero") first. Since 2002, Page Zero Media has implemented over 250 paid search advertising campaigns and related projects for: He saw search engines as companies in a very powerful position, because they control who gets seen on the web-as well as what searchers find when they type their keywords in. Andrew is also known as one of the world's leading experts on Google Adwords. In 2002, he published an e-book on the subject, Google Adwords Guide. The book met with so much positive response that he updated and published several more editions, his latest being Winning Results with Google Adwords. Andrew believes that paid search is crucial to any company's search marketing campaign. He says that paid search is more testable and reliable-and that with organic search it's still difficult to determine who'll be in the top rankings. His search marketing campaigns chiefly rely on paid search. In 2007 Andrew was made chairman of Search Engine Strategies Toronto and has re-signed to chair the conferences in 2008 and 2009. Andrew also lends time and expertise to an angel-funded startup
in the consumer-generated content space as Chief Strategy Officer
for HomeStars,
rating the repairmen, renovators, and retailers. [link is www.homestars.com] He currently lives in Toronto with his wife, Carolyn, and their
cat, Walter. Outside of work, his hobbies include rollerblading
along the Toronto waterfront near his home in the West End and watching
American football.
Useful Websites: http://www.traffick.com/about/ << Return to People of Search Homepage
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