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Andy Beal: Success on Both Sides of the Pond
Andy Beal is from Britain, but it's hard to tell from his accent-part British and part Southern United States, Andy describes it as "somewhere over the Mid-Atlantic trying to figure out which way to go." Today, Andy lives in North Carolina-where he's one of the world's most respected online marketing consultants. Before coming to the U.S., Andy worked as a paralegal, mortgage broker, and financial planner. He always had an interest in computers, however-and when he moved to the U.S., he also moved into Internet marketing. He considered it a natural fit. Andy is one of the world's foremost experts on blogging for profit. He first became aware of blogging in 2003. Unlike many who saw it as simply a hobby, Andy saw in blogging the potential for a powerful marketing tool. He also believed that blogs could be used effectively for better in-house communication, enhanced company visibility, new business generation, and client-company relationship maintenance. In July 2003, when he started his first marketing blog, the blog search engine Technorati estimated that there were only about 7,000 company blogs online. That year, MarketingSherpa named Andy's marketing blog the best on the web. Today, there are millions of corporate blogs, and Andy Beal is an industry leader. He works as a consultant, educating corporate clients on how to break into the blogosphere. He also consults on search engine optimization and other facets of online marketing. He believes that in ten years, blogs will essentially replace websites as the foremost online communication method. In 2005, Andy helped found Fortune Interactive, a company that works with Fortune 1,000 businesses to craft and implement search and blog marketing strategies. When it began, this company was unique in the industry, because it used both traditional advertising and public relations techniques and search marketing strategy. Today, Andy consults independently and no longer runs Fortune Interactive-but it continues to be a groundbreaker in the industry. So has Andy-as a consultant, he has worked with quite a few high-profile companies, including CitiFinancial, Motorola, Quicken Loans, Lowes, Smarter.com, NBC, and DeWALT. Andy has been published all over the world in online journals such as Search Engine Watch, Pandia, Web Pro News, and Search Engine Guide. He's also been interviewed on NPR and CNBC, and has been featured in The Wall Street Journal and The Washington Post. He can often be found speaking at search engine strategies conferences around the globe.
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