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The Man Who Coined the Phrase
Bruce Clay is the man who came up with the term "search engine optimization." But we'll get to that in a second. It took Bruce longer than that to get there, of course. Prior to his entry into Internet marketing, Bruce worked for a long time in information technology, as a general manager, and as an entrepreneur. His diverse background includes computers and technology, sales and marketing, and management. He worked as the GM for Acer in America, as the president of the American division of a multinational company, and as the founder of several start-ups. He's been in search marketing for over eleven years, and he's credited with helping to build the industry. During the 1990's, Bruce worked for software company Boole & Babbage. The company was making a strong effort at the time to evaluate and optimize their own systems for the web. The term "optimization" was commonly used in Bruce's workplace. Search marketing writer and optimizer Danny Sullivan says that Bruce first used the word in conjunction with search engines in an email to him. Bruce himself is rather casual about the credit he gets; he believes that the phrase "search engine optimization" belongs to the industry. At any rate, he has other things on his mind. Bruce currently runs Bruce Clay, Inc.-a multi-national Internet business consultancy with offices in America, England, Australia, and South Africa. If that's not enough, they're looking to expand into Russia, Argentina, and China as well. The company offers consulting services on all facets of Internet business, including search engine optimization, pay-per-click campaigns, branding, analytics, and website design. They also offer corporate training sessions in all their offices. Bruce also offers SEOToolSet, a collection of search marketing tools including keyword analytics, a site mapping tool, a link mapping program, and a path mapping tool. The SEOToolSet is available on his website, BruceClay.com, on a subscription basis. Bruce keeps a high profile in the search marketing community. He was featured in Wired! Magazine's "Complete Guide to GoogleMania!" issue in 2004, as well as USAToday's "Gunning For Search Engines" article the same year. He and representatives from his company attend ad:Tech, WebmasterWorld, Search Engine Strategies, and other worldwide conferences as speakers. Bruce Clay, Inc. is also the corporate sponsor for Danny Sullivan's Search Marketing Expo. Overall, Bruce has had a strong influence on the SEO industry from
the first. Those in the field agree that the industry would look
very different today without him. Useful Websites
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