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Greg Boser: SEO to the Stars
Greg Boser (A.K.A. “WebGuerrilla”) first encountered the Internet in 1995. At the time, he was the regional sales director for a company that made fire protection products marketed to wealthy homeowners living in fire-prone areas of Southern California. Greg’s job was to recruit a sales force, and he did it by hanging out in fire-prevention-related chat forums on AOL, UseNet, and Compuserve. It turned out to be an ideal recruiting ground. A year later, Greg decided to go into business for himself. His company was called Wildfire Defense Systems, and sold fire protection equipment such as portable shelters and pool pumps. He had no marketing budget, so he taught himself basic design and constructed his own web page. Nobody came. He started looking around the web for information on how to draw traffic to a website, and found a site maintained by Danny Sullivan entitled “A Webmaster’s Guide to Search Engines” (it’s now called SearchEngineWatch). The rest, as they say, is history. Greg started designing web pages on the side. He admits his design skills weren’t spectacular, but he had an edge over other designers of the time because of his experience with SEO. In 1997, a year after he started his fire protection business, he left to pursue search marketing full time. His company was called WebGuerrilla, and originally it offered design, maintenance, and hosting as well as SEO. As 2000 approached, Greg decided to phase out his design services and concentrate solely on search marketing. The decision was timely—the dot-com crash left many companies without venture capital funding, and the expensive ad agencies they had been using needed SEO help to bring their clients back to the top of the heap. Many of them turned to WebGuerrilla and Greg, and before long he was optimizing websites for some of the world’s best-known brands. Greg was ecstatic. He was earning great pay and working with high-profile clients all over the world, and didn’t see how his career could get better. That lasted about two years. Over time, Greg got fed up with what he felt was corporate ignorance and unwillingness to entertain new ideas, and decided to leave the corporate world altogether. Today, he’s still a search marketing consultant—but he picks his clients carefully. He also pursues other projects such as software development and affiliate marketing. With varied, interesting projects on the table, Greg is now exactly where he wants to be.
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