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Jennifer Laycock: Search Marketer, Activist, and Mom
Jennifer Laycock got her start in Internet marketing in 1995, working for several online marketing companies before starting her own search marketing business. She now works as an optimization consultant for small and mid-size businesses throughout the States. She also works as an outside consultant on search engine strategy for online and traditional marketing firms in the Ohio area, where she lives. Jennifer is widely known in the search marketing community for her work as administrator for the Search Engine Marketing and Small Business Ideas forums. She also writes articles on search engine optimization for About.com, JimWorld, Search Engine Watch, and several other online publications and news sites. She’s been featured in several magazines and newspapers as a search marketing expert, including Entrepreneur Magazine, the Financial Times, and Computer Shopper Magazine. She’s also a sought-after speaker, having worked as a moderator and panelist at the Search Engine Strategies and MIVA Small Business conferences. Jennifer is also the editor of Search Engine Guide, an industry site that’s geared toward educating non-technical small business owners about search. Jennifer takes pride in making search marketing issues accessible to those who may not have a technical background. Jennifer now has two young children. She is also an evangelical Christian. When she had her first baby, she decided to breastfeed—and was taken aback by attitudes to public breastfeeding, both within the evangelical Christian community and in the country as a whole. Jennifer strongly believed in the benefits of breastfeeding and that she should have the right to feed her children in public—so she started an online blog, The Lactivist. It started as a spare-time project, but quickly became a major online gathering place for nursing mothers and those interested in breastfeeding issues. Recently, The Lactivist encountered some legal trouble with—of all things—the National Pork Board. Jennifer sells T-shirts with humorous, nursing-related slogans; one of them read “Breast: The Other White Milk.” The National Pork Board sent off a letter claiming that this was copyright infringement and demanding that Jennifer remove the shirt from her site or face serious legal consequences. In response, she posted contact info for marketing and communications managers at the National Pork Board and encouraged her readers to make some noise. Bloggers all over the Internet picked up the story. It appeared on Shoemoney, Search Engine Watch, BabyCenter, Search Engine Land, Traffick, Marketing Pilgrim, SearchRank, and many more. The National Pork Board eventually withdrew its demands and made a donation to the Mother’s Milk Bank of Ohio in apology. Useful website
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