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Jennifer Slegg: From Freelance Writer to Adsense Expert
Jennifer Slegg, widely known as “Jenstar” in SEO forums, got her start as a freelance writer. She started writing web content about ten years ago—and discovered that web writing could be lucrative. She started creating content-rich, community-based sites targeted at specific niche markets. On the way, Jennifer found her own niche. Today, Jennifer knows a lot about how to turn online content into cash. She is also well aware of the pitfalls of online writing, including copyright infringement issues and the dangers of duplicate content—and how to deal with those so that a site’s ranking isn’t affected. She’s known as the leading expert on Google’s Adsense program. She’s also active on other forums, acting as moderator for the Google Adsense, Yahoo! Publisher Network, & Contextual Advertising forum on Search Engine Watch, as well as the Google Adsense forum at WebmasterWorld and the Google Adsense, Yahoo! Publisher Network and MSN AdCenter forum at Digital Point. Jennifer also takes speaking engagements. She’s been a featured speaker at Search Engine Watch Live, Search Engine Strategies, WebmasterWorld Pubcon, MSN Search Champs, and many more. An avid Disney fan, she especially relishes a recent engagement to give a talk about contextual advertising at Disneyland. Despite her success in the search marketing world, Jennifer keeps up with her writing. She’s the contextual advertising correspondent on the Search Engine Watch blog, reporting on Adsense and other online advertising issues. However, Jennifer is perhaps best known for her blog, Jensense. It’s an online publication devoted mainly to contextual advertising issues, and Jennifer spends a fair amount of time educating those new to the industry on click fraud and ad network policy. She also brings news about the latest rule and regulation changes, and discusses methods for succeeding with Adsense and other contextual advertising campaigns. Her blog is a popular destination both for seasoned SEO professionals and for those looking to learn about the business. She’s also won recognition for her writing. In 2005, Jensense won the “Best Blog Award” from Search Engine Journal, beating out such well-known blogs as Google Adwords & Adsense, Marketing Vox, AdRants, and ProBlogger. There’s no question that Jennifer’s writing ability continues to serve her well—even in her new career as a contextual advertising guru. Thousands of future search marketers learn from her writing at the blog, and many more learn about current Adsense policies and news from her reports at Search Engine Watch. While many people feel that writing and technology have nothing in common, Jennifer brings them together in a winning combination that has brought her to the forefront of her industry. It’s no wonder her handle is “Jenstar.” Useful website
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