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Jill Whalen: High-Powered SEO Consultant, Search Marketing Guru, and Mom
Jill Whalen credits her introduction to search marketing to her children. She had been interested in computers from an early age—one of her first jobs out of college was as a word processor for Prime Computers. However, when she had her first child in 1987, she decided to become a stay-at-home mom. A few years later, in 1994, she wanted to make connections with other moms—and she set up a parenting chat room over IRC (Internet Relay Chat). To go with the chat room, she set up a parenting website. Naturally, she wanted people to be able to find her site—so she learned how to get it ranked high in the chat rooms. By 1995, Jill had made her first forays into professional website design. She built sites for a few small businesses, and included search engine optimization services with her design package. It wasn’t called “SEO” back then—more like “submission services.” Within two years, Jill had given up on the design side of the business, and had focused her energies on search marketing alone. In the past twelve years as a search marketing expert, Jill has founded two SEO consulting companies: Highrankings.com and Search Creative. She’s also behind one of the most well-read newsletters in the search marketing industry, HighRankings Advisor. She also runs and administers the High Rankings Search Engine Optimization forum, a busy gathering place both for SEO experts and those looking to get into the business. Discussions on her forum have taught and inspired dozens of rising stars in the search marketing industry, and Jill is always open about sharing her expertise. She’s also a prominent speaker at SEO forums around the country and the world, and runs acclaimed seminars on search marketing. Jill believes that in order to get your site a good ranking, you have to give the search engines what they want—relevance. All search engines are simply trying to find the most relevant sites for certain keywords. Jill believes that if you make your site the most relevant, you win. If your site is truly the most helpful to the user, its rankings will stand—no matter how search engines change their algorithms—because it will be the kind of site search engines want to rank highly. Today, Jill is internationally known for her search marketing expertise, and her consultancy business works with high-profile companies and brands around the world. Highrankings.com has a 100% success rate for improving client rankings, and she keeps busy writing for WorkZ.com, ClickZ.com, and several other e-commerce news sites in her spare time. She has been quoted as an industry expert in the Wall Street Journal and the Washington Post, among others. Outside of work, she spends time with her three children and husband, Don. Useful websites
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