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Matt Cutts: Google’s Top Dog
Matt Cutts is one of the co-inventors of Google’s search engine technology, and works on webmaster and webspam issues at Google today. He is considered something of a celebrity, not only in the world of SEO but in mainstream culture as well, because of his key role at Google. His blog entries about search engine optimization issues are widely followed in the SEO community. Matt’s first exposure to search came in 1999, when he was studying for his PhD in movement tracking and computer graphics at the University of North Carolina, Chapel Hill. He had two elective credits to fill, and for one he took a library sciences class on information retrieval and search engines. He was instantly hooked—throughout the class, he was scribbling down ideas of his own to try. He changed his major to information retrieval, and before long he’d left school to work for Google. He did not complete the PhD degree, but did earn a Masters. He also has degrees in computer science and mathematics from the University of Kentucky. A recent web-based rumor claimed that Matt has a government security clearance, and is a liaison between the Department of Defense and Google. Matt explained in an interview that he did in fact have security clearance at one point—he worked for a semester at the Department of Defense when he was a student. However, he has no connections to the government and his security clearance lapsed years ago. Today, Matt is often seen in the press, handling questions about search engine optimization on Google’s behalf. As a result, he’s seen as the face of Google, which gives him a certain amount of notoriety and he’s revered in the search community. Matt cares about webmasters and about making Google a better search tool, and listens to users’ comments and criticisms about the company on his blog. Matt’s blog is the only place online where someone involved with Google talks about it in detail. It’s closely followed by those in the SEO industry, and Matt uses his forum to promote and educate about white-hat search engine optimization. He’s outspoken about unscrupulous search engine optimization tactics, and gives plenty of advice about solid SEO practices. He covers Google-related issues as well, although he insists his blog reflects his opinions and not those of his company. Useful website
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