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Caveman: A.K.A. “Scott Smith”
Despite what the handle might make you think, Scott Smith—or Caveman, as the search marketing community knows him—didn’t spend the past twenty years of his career in a cave. He spent it working as an ad executive with several big New York ad agencies. As a high-powered ad exec, Caveman worked with many well-known brands and big companies. But after twenty years in the business, he felt he needed a change. He started by exploring his creative interests. He started work on a book project, and began pursuing an interest in photography. He won a Canon amateur photographers’ contest, but realized photographers rarely if ever strike it rich—so he gave up the dream. In 1998, Caveman was still working on his book. He started using search engines to do background research for his project, and became fascinated with how they sort and present information for keywords. He realized that if he could get a website ranked high on search engine results, he just might be able to live off the advertising proceeds. He had a problem, however—he had no idea how to build a website. He got to work teaching himself basic code. He still believes he’s not so good at website coding, but you wouldn’t know it to look at his rankings—he’s now got several very successful affiliate marketing sites up and running. With his success in affiliate marketing, Caveman could easily retire to his…er, cave…and never worry about work again. But he found he missed working with clients. He also found a need in the search marketing industry for a consultant offering a SEO strategy that incorporates both the technical side—understanding of coding, algorithms, and the like—and a thorough knowledge of basic marketing principles. So he started working as a search marketing consultant. At first, he worked by himself in Caveman Consulting. Eventually, he teamed up with SEOBook’s Aaron Wall to form Clientside Search Engine Marketing—a company that offers search marketing services integrated with an overall marketing strategy. Today, Caveman combines his past experience as an advertising executive with his expertise as an affiliate marketer to offer a service most search marketing consultants can’t—SEO as a facet of an all-encompassing marketing strategy. Like he did in his old position, he works with well-known brands as well as smaller companies. He believes that a solid knowledge of both the technical and the marketing side of SEO gives any search marketer an advantage over the competition. Useful website ClientSide SEM - Search Engine Marketing
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