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Scottie Claiborne: A Saleswoman at Heart
Scottie Claiborne got an early start in sales. When she was twelve, she worked in her mother’s jewelry store. She loved rearranging the jewelry displays and finding out which arrangements made the most sales. She got excited when she found a “hot spot” for impulse buys—and became adept at recognizing when an item just wasn’t going to sell, no matter how it was displayed. Later, she worked as a buyer for a department store chain. She found she could use the expertise she’d acquired in her mother’s store all those years ago—matching merchandise and message to audience to see where the “hot spots” were. She loved making a perfect match and watching her sales skyrocket. When Scottie first got interested in Internet marketing, she discovered that there wasn’t that much difference between running a money-making website and buying for a department store—or even rearranging jewelry in her mom’s store. There was still the thrill of matching message to audience. The difference was that a website was so much easier to start than a brick-and-mortar business—aspiring webmasters need only learn basic HTML, and they’re set. Scottie attended college at Mercer University in Atlanta, Georgia, where she majored in Information Technology. After graduating, she worked as a VP of product development for an Internet start-up before deciding to start her own online consulting company. Today, Scottie runs Right Click Web Consulting. She markets herself as a holistic search marketer. Instead of concentrating only on a website’s rankings, she first ensures that the site’s design, message, and product are all well-positioned to capture the interest of the target market. Scottie is also a prolific online author. She’s written content for many sites, including the High Rankings Advisor, the Internet Search Engine Database, and Search Engine Guide. She also has a regular marketing column at Inflatable News. She’s been a moderator for several prominent forums, including Cre8asite Forums and the High Rankings Forum. Scottie keeps a high profile in the search marketing community. She’s the mind behind the Successful Sites Newsletter, a popular industry publication. She also speaks at Search Engine Strategies and High Rankings seminars and conferences around the world. In addition, she’s a frequent contributor to Jill Whalen’s newsletter, High Rankings Advisor. In the past few years, she’s seen her business grow along with her recognition in the industry—and she’s enjoyed every step of the journey. Useful websites
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