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Stephen Mahaney: Author, Entrepreneur, and SEO
Stephen Mahaney is the founder and owner of Planet Ocean Communications. It’s a company that offers both consulting and publishing in the search marketing arena. He also owns Search Engine News, one of the Internet’s few paid SEO newsletters—and also considered one of its best. Stephen believes that Search Engine Newsis worth its subscription price and more. True, there’s a lot of free information out there, but much of it is full of ads or slanted toward the writer’s or publisher’s commercial agenda. Search Engine News is unbiased, in-depth, and offers solid, researched information you can’t get elsewhere on the web—according to Stephen. It’s also about 25-40 pages per issue, while many free newsletters are only a few pages in length. In addition, Stephen is the author of The Unfair Advantage Book on Winning the Search Engine Wars. This book is one of the top instruction manuals in the field for advanced search marketing techniques. Stephen gives away a subscription to Search Engine News to anyone who buys the book, and gives a copy of the book to anyone who subscribes. If you read one of Stephen’s many published articles or books, you’ll notice that the writing style is not only clear and easy to follow—it’s also in the style of Bob Bly and other well-known copywriters who advocate short bullet points, catchy headlines, and going for the reader’s emotional hot spot in order to make a sale. In addition to being a world-class SEO expert, Stephen is also an accomplished web copywriter. As a writer, he advocates offering the customers what they want—instead of what they think they want—in the copy. Most search marketers, even those well-versed in traditional marketing tactics, don’t have the kind of copywriting skills Stephen displays regularly in his informational articles and sales copy. His combination of skills is fairly rare. Planet Ocean's latest endeavor is a members-only SEO site seoINsites.com. This site features online SEO training videos and a host of proprietary tools for analyzing top ranking sites. According to Stephen, the site's mission is to keep the advanced and expert SEOs on the top of their game and to help make their sites 'IN' sites with top search engines like Google Stephen sees the future of search in new developments like social networking and local search, where results are dependent on your geographical location. Some local search engines also tailor results to your particular interests and demographic. Local search may make it more difficult for small, local stores to reach national audiences, as was previously possible with a search engine-friendly website. However, it may give more relevant and useful information to seekers-depending on what they're looking for. In all, Stephen’s businesses—Planet Ocean and Search Engine News—are known for excellent service, depth of expertise, and success in the market. As a newsletter publisher, Stephen reaches over a hundred thousand subscribers. As a consultant, he’s worked with many high-profile brands. As long as search marketing is a thriving industry, Stephen is likely to continue to thrive, as well. Useful websites << Return to People of Search Homepage
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