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Todd Malicoat: There are no hats - only goals
Todd Malicoat doesn’t remember how old he was when he got his first computer—but he’s positive it was a TI-99. His uncle worked for the company, and Todd got old hand-me-down computers from him. He used the computers for games, and remembers doing some BASIC programming at that time—although he’ll be the first to tell you that programming isn’t his strong suit today. Todd went to college at Northwood University, where he earned a double major in management information systems and business information. He went to college part time for over seven years, paying his way through school with a job as a waiter. His senior thesis was entitled “Planning, Developing, and Promoting a Website for Small Business.” He got his degree in 2003, but he’s been designing websites since 1997 and studying search engine optimization since 2001. Todd runs Stuntdubl.com, an online blog that’s popular in the search marketing world. The handle “Stuntdubl” has been his online alter ego for several years. He’s been credited for dropping vowels before the trend took off online, with websites such as Flickr. However, the name has been around long before Todd’s search marketing career got off the ground. Todd was into music from an early age, and he used it as a “DJ name” while mixing hip-hop beats with friends. Todd also loves deep-sea fishing on his days off. He describes himself as “very light shade gray hat,” (with buying links being the only term of service that he openly violates), and admits to using his knowledge of Google algorithms to his advantage to get his clients ranked high on search engines. He has been known to say that he thinks there are no hats, only goals—and that using your ethical practices as a unique selling point for your SEO business is just as questionable of a business practice as violating search engine guidelines. Todd sees white-hat practices as conservative, black-hat practices as high-risk and high-profit, but lacking in concern for the businesses they work for, and himself as using a mixture of both to come up with a strategy that is both highly competitive with reasonably low risk tolerance. He describes his practices as light gray, but his philosophy is based in the knowledge of, and highly empathetic to the more high risk, high reward elements of SEO. Despite this, Todd is a respected member of the search marketing community. He’s been a forum moderator at WebmasterWorld, a contributor to SEOToday, and holds a board position with the Great Lakes Web Professionals. Today, Todd is a successful freelance consultant who advises companies on all facets of online marketing, including pay-per-click advertising, search engine optimization, link building and link baiting, as well as affiliate marketing. Useful website search marketing consulting - www.stuntdubl.com Top Search Marketing Blog Posts
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