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Interviews & Podcasts

GSINC Seo & ECommerce Podcast 01

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Added 30/7/2007

ECommerce Interviews with John Sollars

SHOW NOTES

12 minute interview with the owner and managing director of Solar Electronics John Sollars.

John talks to GSINC's Gareth about setting up in ECommerce, the role pay per click (PPC) and traffic comparison sites played as well as the importance of organic search. The interview also covers the importance of ROI tracking and marketing for an online business.

Starting the web business
The role of PPC and natural search
Tracking and ROI for and ECommerce website
Timelines and marketing ECommerce

Added 2/1/2007

Download MP3 version of podcast

SHOW NOTES

0.07 Welcome to the GSINC Podcast

This podcast looks at Digg.com, duplicate content filters and what this all means when it comes to getting a site crawled and indexed on Google and we also look at some new webstats software called Crazy Egg.

0.33 What the heck is Digg?
Overview of the basics of Digg, what this site does and also why Digg can be important to business. If you have never heard of or used Digg then this feature is a good place to start. This 3 minute segment explains what Digg.com is and why it is an important player in the world of online marketing. A beginners guide to Digg from a business owners perspective by Gareth Davies.

Digg Main Website
Using Digg to get Traffic by Neil Patel
How Digg can affect long term traffic by Darren Rowse

2.41 Duplicate Content and Google
This feature covers the background of duplicate content and Google logic when it comes to analysing webpages and deciding which ones to place importance on.

Duplicate content and Google's supplemental results are a crucial issue for many ECommerce sites. More and more focus needs to be placed on writing totally unique text copy on each webpage and avoiding using 3rd party text content that is already available elsewhere on the web.

The feature concludes with 4 tips in how to avoid duplicate content filters

You can read the full duplicate content feature transcribed here

6.25 Software of the Month
Crazy Egg is a new tracking software system that allows users to see clearly what users are clicking on. Its main attraction is its heatmap view where Webmasters can see at a glance what parts of a page are being clicked the most and of course which areas are being ignored.

Website www.crazyegg.com

7.56 Outro

END

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Interview with Michael Mursell of A Fish In Sea

1/12/2006

Gareth talks to www.afishinsea.co.uk director Michael Mursell about the importance of logo design, what a business should look for when hiring a design team and the background of Michael's company.

This contains useful information for any business wanting to understand why design is important, what to look for when hiring a design company as well as understanding the creative process.

A live interview was recorded by GSINC with Michael Mursell. So visitors can now listen to the 18 minute recorded version of the interview (by Gareth Davies) online.

Click Here To Listen to Windows Media WMA Version (14 meg)

Click to access MP3 96kps Version ( 14 meg)

TEXT VERSIONS

To read a web version of the interview click here

Segments:

Page 1 - Why Bad Design is really "Inappropriate Design"
Page 2 - Why Design and First Impressions Count
Page 3 - How to Pay For Design Work
Page 4 - Corporate Identity, Design Cliches and Branding
Page 5 - British Design & Why it is Clients Who Inspire Design

For a PDF Version of the Whole Interview Click Here

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