Many sites have little or no text on their pages - sometimes having
just one line of technical spec to try sell a product - this simply
will not cut it. Do not be afraid to describe your product thoroughly
and in detail to users. Put the core information at the top of the
page and then add any technical details lower down.
Second part
Another mistake is not using any sales copy or calls to action.
Look you are in this to sell right? Don't just assume I am going
to buy from you because I happen to feel like it. Help me make an
informed decision with your site copy. You can be a little pushy
with your sales copy and calls to action but always
be polite.
If you would like to talk to GSINC about conducting a site review
on your website or to discuss monthly SEO/ consulting services for
your business call 0800 0431 298.