The basics of web design and content creation have become almost
a little unfashionable to talk about these days. Unfortunately for
all concerned when basics get ignored websites and businesses
will suffer.
As business owners consistently turn to the web designer for their
expertise in site planning and design, little do they know few of
these staff are versed in the business side of selecting site content,
addressing conversions or gearing a site well for promotion.
So where does the input come from? Well more often than not it
doesn't! Unless a business stumbles upon a good Internet Marketer
or a Search Engine Optimisation expert (SEO)
who knows more than just SE, this core info can get missed. Luckily
there are a few SEO companies globally who are also great marketers,
but there are certainly not many.
So with no one officially accepting responsibility for these core
web design issues in the formation of ECommerce websites - (either
graphic designers, web designers of developers) plus with so much
at stake when it comes to conversion and user experience, we have
produced this short video tutorial as a starting point.
For many sites it isn't 'whizz bang' and 'wow' that they need
to improve their site (or to convert more visitors) it is actually
taking a step back and doing lots of the 'little things' better.
Having looked at a huge number of ECommerce sites over the years,
through work with SafeBuy
and our own consultations at GSINC,
we have compiled a series of videos called ECommerce Rocks
that start at the beginning and this video examines the core content
that you need to include on your website.
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GSINC are a forward thinking Internet Marketing & SEO company
based in Solihull, Birmingham, UK. If you would like to talk
to Gareth about reviewing your website or for GSINC to provide one
to one support for your business then call 0800 0431 298.