Here is a short video on Title Tags for folks new to SEO.
Transcription of Title Tag SEO Video
Welcome. My name is Gareth Davies. In the next three minutes we’re going to look at exactly what Title Tag is, why Title Tags are so important, and how you can write them better for your website.
Let’s start with the beginning. What is a Title Tag?
Well, in essence is a clue to the content of the webpage. You could say it’s a summary of the webpage that can be created for the search engine, a simple one line title.
For the user the Title Tag is the label they find in the top left corner of the browser, and in the search results usually they’ll se them as hyperlinks.
Let’s look at a real webpage. This is amnesty.org. In the top left hand corner you’ll see the Title Tag,
Amnesty International – Working to Protect Human Rights Worldwide.
This is the Title Tag for this page. If you want to view the code for the Title Tag, in Explorer click View then Source. This will then open up the code. If this looks rather confusing, with all the information/ source code here, but all we need to look at right now is the title, and here you’ll find it:
<title> Amnesty International – Working to Protect Human Rights Worldwide. </title>
Now we’ve look at what Title Tag is. Let’s look at how to write one and some considerations you need to make.
The Title Tag is an important piece of information for search engines and it should be the summary of your webpage. In order that the Title Tag shows properly and in full on all major search engines like Google, Yahoo and MSN, the Title Tag needs to be 63 characters or less in length. You should also try to use a keyword or key phrase that relates to your page in the Title Tag where you can and finally you should write a unique Title Tag for each of your website pages.
Let’s see why a Title Tag is so important. Let’s go to Google and type in a very popular key phrase “mortgages”.
And here are the top ten results for that key phrase – now what you notice is these actual URLs here are the Title Tags for each of these pages. For example, if you click on mortgages.co.uk you’ll see the title appears here. If you go back, you can see that each page represents itself as a hyperlink through its titles.
Further to this there is a cuts off point of how long this title can be and how far it will extend across this page. This is our measure for using 63 characters or less. In addition to this, with the word “mortgages” as a search, “mortgages” appears again and again in these titles as a key phrase.
Let’s look at some good and bad examples of Title Tags.
Firstly, a long list of keywords – this is a bad example of how to write a Title Tag. This part is actually a description of the page, not a long list of keywords.
Second example, another bad one, “Untitled Document”. You see this quite often when people don’t enter Title Tags.
Similarly, Welcome to my site. Again, it tells a search engine nothing about the theme, the content of the page and will be useless to a visitor.
Finally, your domain name; it again tells the search engine very little at all. Anyway, people can see this information in the browser; they don’t need it in the Title Tag.
Here is a better example of a Title Tag:
Mortgage broker – professional mortgage advice at a London Office
This might be a keyword “mortgage broker” and comes included. So, it might be mortgage advice or even mortgage London. This Title Tag manages to put the information in a concise form, does this in under 63 characters and makes sense to someone reading it.
Let’s sum up. Title Tags are easy to edit. You can use Notepad on Windows, WYSYWIG editors like Dreamweaver and also you’ll find more and more content management systems and you can rely on its edit of Title Tags.
Keep them to 63 characters or less so they can be read on full on all major search engines.
Include a key phrase in Title Tag and make sure that key phrase is relevant to your web page of content.
And finally, write unique title tags for every webpage.
Ok, that’s the end of this video tutorial, from me Gareth Davies at Gsinc. I hope you’re now better informed and you’ll have great Title Tags of your own.
Until next time, happy tagging!